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Financial Practices of SMEs in Bataan by Katrina Faith Salonga Beo is a document available to read on EtoBox.

This study aims to analyze the impact of advertising expenses on the enterprise values of listed companies in Bataan. Specifically, it seeks to determine how advertising spending levels affect firm value and how industry classification relates to advertising strategies. The background discusses how advertising is crucial for reaching customers and launching new products successfully. It also defines enterprise value as a measure of a firm

Author

Katrina Faith Salonga Beo

Language

EN