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What is Digital Marketing Essentials Explained about?
Digital marketing involves using online channels like websites, mobile apps, social media, and search engines to connect with customers. It targets specific customer segments in an interactive way. Some key aspects of digital marketing include search ads, email ads, social media posts, and other online interactions between companies and customers. The goal is to move prospects and customers along the customer journey - from awareness to engagement to purchase and advocacy. Creating detailed customer avatars
- Author
- Gerica Silac Pimentel
- Language
- EN