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Anti-Counterfeiting Strategies Review by chaule.31241027839 is a document available to read on EtoBox.
This article reviews anti-counterfeiting strategies in the context of the significant issue of counterfeit products, particularly in China, where the market is heavily affected. It identifies 11 strategies from existing literature and emphasizes the need for a long-term approach to protect competitive advantages, as legal enforcement alone has proven ineffective. The paper argues for a comprehensive understanding of the economic motives behind counterfeiting and suggests that firms should adopt complementar
- Author
- chaule.31241027839
- Language
- EN