Can I read Online Communication of Brand Personality on EtoBox?

Online Communication of Brand Personality by Ellen Gordiano is a document available to read on EtoBox.

What is Online Communication of Brand Personality about?

This article explores the brand personality dimensions that business schools communicate and whether they dier in putting across clear and distinctive brand personalities in cyberspace. Results indicate that some schools have clear brand personalities while others fail to communicate their brand personalities in a distinct way.

Author

Ellen Gordiano

Language

EN