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Virtual vs Human Influencers in Ads by Shobastian M. is a document available to read on EtoBox.

What is Virtual vs Human Influencers in Ads about?

This article systematically reviews research on virtual influencers and compares them to human influencers in interactive advertising. It finds that while virtual and human influencers share similarities in their role as sources of advertising messages, there are also critical differences related to how virtual influencers interact with audiences and are perceived in terms of authenticity.

Author

Shobastian M.

Language

EN