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Avatars as Influencers in Marketing by Helin Kuellue is a document available to read on EtoBox.
Lil Miquela, Lu of Magalu, Rozy Gram, Shudu Gram, and Dai of Dailus are virtual influencers analyzed based on their profiles. Lu of Magalu has the most followers on Instagram at 5.9 million, while Dai has the second highest estimated reach. All have predominantly female audiences between ages 18-34 from various countries. Lu posts most frequently at 14.24 posts/week, while Shudu posts least at 0.29/week. Lu mentions brands in 18% of posts, while Shudu mentions in 100% of posts.
- Author
- Helin Kuellue
- Language
- EN