About this document
Specialized Segmentation in Hospitality by Athirah Ramli is a document available to read on EtoBox.
This document discusses meeting, convention, and exposition as specialized segments in the hospitality industry. It defines a meeting as a gathering of people for a common purpose, a convention as an assembly of delegates to accomplish a specific goal, and an exposition as a large exhibition where presentation is the main attraction. Meetings, conventions and expositions are major growing sources of hospitality revenue and economic indicators, particularly in terms of job creation in Malaysia. The document
- Author
- Athirah Ramli
- Language
- EN