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Can I read Achieving the promise of AI and ML in delivering economic and relational customer value in B2B on EtoBox?
Achieving the promise of AI and ML in delivering economic and relational customer value in B2B by Zoran Latinovic; Sharmila C. Chatterjee is a Business, Management and Accounting article available to read on EtoBox.
What is Achieving the promise of AI and ML in delivering economic and relational customer value in B2B about?
Our study sheds light on the potential for the significant role that artificial intelligence (AI) and machine learning (ML) can play in addressing the challenge of information silos both within and across organizations. We propose an organizational process model in which AI would facilitate communication, coordination, and customization, the pillars of value delivery in customer-centric organizations. Our model draws on examples of AI solutions in a variety of B2B contexts, ranging from sales and marketing, to technology, to healthcare, and to education. The model emphasizes the critical role of human capital as embodied in employees and their ever-shifting interaction with organizational culture to ensure the success of AI implementation. Since relationships remain the salient connections that bind organizations on value delivery, humans are and will remain critical to value-added activities and processeseven when those involve AIunderscoring the effect of the human interface on both economic and relational value for customers.
Who reads Achieving the promise of AI and ML in delivering economic and relational customer value in B2B?
It is typically read by researchers, students, and practitioners in Business, Management and Accounting.
- Author
- Zoran Latinovic; Sharmila C. Chatterjee
- Publisher
- Elsevier BV
- Published
- 2022
- Language
- EN
- Field
- Business, Management and Accounting (Social Sciences)