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Strategic Management in Product Development by Eva Katrina R. Lopez is a document available to read on EtoBox.

What is Strategic Management in Product Development about?

1. The document discusses different levels and types of strategies that can be implemented by an organization, including corporate strategy, business strategy, and functional strategies related to marketing, finance, and production. 2. For marketing functional strategies, it describes strategies like customer analysis, selling of products and services, product/service planning, pricing, distribution, and opportunity analysis. 3. For finance functional strategies, it discusses investment decision, financ

Author

Eva Katrina R. Lopez

Language

EN