About this document
Ad Strategy: Emotions in Advertising by deeptiranjan83 is a document available to read on EtoBox.
The article discusses the importance of integrating emotional raptures and sentiments in advertising, drawing from the principles of Indian Natyashastra. It identifies eight primary raptures—Love, Wrath, Chivalry, Abhorrence, Pathos, Humor, Wonder, and Fear—and explains how they can be effectively utilized in advertisements to resonate with audiences. The interplay between raptures and sentiments is emphasized as crucial for creating impactful commercial communication.
- Author
- deeptiranjan83
- Language
- EN