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What is Protein Bar Target Market Profile about?

The document outlines a target market strategy based on segmentation by demographics, psychographics, behavior, and geography. The target market profile is millennials and Gen X aged 18-50, male or female, who are fitness professionals or work actively, live in North American cities over 500k population, strive for work-life balance and value fitness, use social media and mobile devices, and browse the brand site actively. The target market for protein bars specifically wants an easy source of protein for a

Author

neha

Language

EN