Can I read Political Marketing Strategies in Egypt on EtoBox?
Political Marketing Strategies in Egypt by Dr.Safaa Fetouh Gomaa is a document available to read on EtoBox.
What is Political Marketing Strategies in Egypt about?
The document discusses political marketing strategies for Egyptian parliamentary elections, focusing on analyzing the "7P methodology" - product, people, place, process, promotion, price, and physical evidence. It explains that for people, candidates should segment voters based on economic, social, cultural and political factors to understand their needs. For product, candidates need an idea or project that addresses Egypt
- Author
- Dr.Safaa Fetouh Gomaa
- Language
- EN