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This field project report examines the comparative analysis of heavy commercial vehicle brand preferences among businesses and the factors influencing their purchase decisions. The study employs a mixed-method approach, combining quantitative surveys and qualitative interviews, focusing on brands like Tata Motors and Ashok Leyland, and reveals that preferences vary based on industry type, fleet size, and geographic location. The findings aim to provide insights for manufacturers to align their offerings wit

Author

rushigoku30

Language

EN