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What is Female Athletes and Media Portrayals about?

This document summarizes a study that explored how elite female athletes interpret their portrayals in sports media. The study showed images to athletes ranging from depictions of athletic competence to sexualized images, and asked which best represented themselves and their sport. Most athletes selected competent images as best representing themselves and increasing respect for their sport. However, 47% selected sexualized images as best increasing interest, reflecting a belief that "sex sells" women

Author

YAHYA ELSOULY

Language

EN