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What is Maggi: Origin, Crisis, and Relaunch Strategy about?

Maggi is an international brand of instant noodles owned by Nestle. It originated in Switzerland and is popular in many countries including India, where it was the second largest market for Maggi in 2015. However, that year Indian regulators found Maggi noodles to contain excessive lead and MSG, labeling the product unsafe. Nestle recalled over $3 billion worth of Maggi stock in India, causing large revenue and market capitalization losses. The company is now developing a new strategy to relaunch Maggi in I

Author

Bommisetty Vaishnavi

Language

EN