Can I read Strategic Employee Communication : Building a Culture of Engagement on EtoBox?

Strategic Employee Communication : Building a Culture of Engagement by Gail S. Thornton, Viviane Regina Mansi, Bruno Carramenha, Thatiana Cappellano is a nonfiction available to read on EtoBox.

What is Strategic Employee Communication : Building a Culture of Engagement about?

Employee engagement (or a lack thereof) can often be linked to poor communication and a detachment from company goals. Companies of all sizes are looking for ways to boost communication, recognizing its impact on key business outcomes, such as productivity and profitability. This book offers fresh insights about opportunities to improve the quality of employee communications based on employees’ needs. It highlights the importance of simple, jargon-free communication that focuses on dialogue and content. High-performing organizations are more likely to think about communication from the audience perspective, rather than purely from the management perspective. The case studies offer readers a firm understanding of ways to implement and measure communication in daily practice.  Effective communication requires planning and this book, with its focus on the US, Latin America, and emerging markets, will guide readers in using communication in the alignment of corporate and employee needs.

Who reads Strategic Employee Communication : Building a Culture of Engagement?

Author

Gail S. Thornton, Viviane Regina Mansi, Bruno Carramenha, Thatiana Cappellano

Publisher

Springer International Publishing Imprint, Palgrave Macmillan

Published

2019

Language

EN

ISBN

9783319978932

Category

nonfiction

Subjects

Management, Business