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Home Shopping Trends in India by Himali Shetye is a document available to read on EtoBox.

The home shopping business is growing in India, with Indians spending over Rs. 1,000 crore on channels like HomeShop18 and Star CJ last year. While online retail is expanding rapidly, home shopping is still expected to survive due to factors like time poverty and the lack of convenient retail spaces in India. Home shopping channels are investing heavily in infrastructure like large call centers and distribution networks to provide a professional shopping experience on par with physical retailers. They have

Author

Himali Shetye

Language

EN