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Strategic Communication in Sweden by Fekadu Erko is a document available to read on EtoBox.
What is Strategic Communication in Sweden about?
The article discusses the evolution of public relations to strategic communication in Sweden, arguing that strategic communication offers a more comprehensive framework for understanding organizational communication processes. It highlights the growth and professionalization of the public relations industry in Sweden, as well as the development of related education and research. The authors advocate for strategic communication as a holistic approach that integrates various aspects of communication, manageme
- Author
- Fekadu Erko
- Language
- EN