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Six Rules for Brand Revitalization : Learn How Companies Like McDonald's Can Re-Energize Their Brands by Light, Larry, Kiddon, Joan is a nonfiction available to read on EtoBox.

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<p>Are you responsible for reinvigorating your brand to achieve enduring profitable growth? Or for keeping your still-strong brand from fading in relevance and value? This extraordinary book teaches the invaluable lessons of one of the most successful brand revitalization projects in business history: the reinvigoration of McDonald's. Larry Light, the Global Chief Marketing Officer who spearheaded McDonald's breakthrough marketing initiatives, presents a systematic blueprint for resurrecting an

Who reads Six Rules for Brand Revitalization : Learn How Companies Like McDonald's Can Re-Energize Their Brands?

Author

Light, Larry, Kiddon, Joan

Publisher

FT Press

Published

2009

Language

EN

ISBN

9780136043317

Category

nonfiction

Subjects

Marketing, Management, Business

Updated

2026-03-25