Can I read IJMRES Vol 16 Issue 1 2026 914 on EtoBox?

IJMRES Vol 16 Issue 1 2026 914 by International Journal of Management Research and Emerging Sciences is a document available to read on EtoBox.

What is IJMRES Vol 16 Issue 1 2026 914 about?

This study investigates how lifestyle patterns influence the purchase intentions of University of Ilorin students with active MTN accounts, utilizing the theory of planned behavior and a quantitative methodology. Findings reveal that opinions have the strongest positive impact on purchase intention, with the model explaining 77.9% of the variance in purchase intention. The study recommends that MTN adopt value-based marketing strategies tailored to students

Author

International Journal of Management Research and Emerging Sciences

Language

EN