About this document
Gelagat Pelanggan dan Pengurusan by sarijasmine is a document available to read on EtoBox.
The document discusses various topics related to consumer behavior and relationship management. It defines consumer behavior as the study of how people buy products, including what they buy, when they buy, and why they buy. It also outlines the 5 stages of the consumer buying process: problem recognition, information search, evaluation of alternatives, purchase decision, and post-purchase evaluation. Maslow
- Author
- sarijasmine
- Language
- EN