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This thesis by Wesley Michael Ramey analyzes the evolution of NASCAR-related titles in the New York Times and the Johnson City Press from 1950 to 2008, focusing on the impact of corporate sponsorships on media coverage. The study reveals a significant increase in NASCAR-related titles and identifies four key indices of meaning: Specific Races/Locations, NASCAR, Specific Names, and Sponsors. The findings suggest that organizations should consider these indices when planning to promote their products through

Author

Gildo Pires

Language

EN