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An attempt was made in this paper to study the career preferences of undergraduate students in relation to their sex, rural urban inhabitation and level of media exposure. Standardised scale identifying career preferences in ten areas namely Law and Order, Education, Artistic & Designing, Mass Media & Journalism, Commerce & Management, Science & Technology, Defence, Tourism & Hospitality Management, Agriculture and Medicine was administered on 120 undergraduate students selected from six undergraduate c

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iaset123

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EN