About this document
Статья 137 Про Визуал by lizaivantei is a document available to read on EtoBox.
This study investigates the relationship between visual attention and stated preferences using a discrete choice experiment (DCE) focused on consumer preferences for country of origin food labels, employing eye-tracking technology. The findings indicate weak correlations between visual attention and stated preferences, suggesting that while eye-tracking can provide insights, its effectiveness in enhancing preference estimates remains limited. The authors advocate for clearer objectives in the use of eye-tra
- Author
- lizaivantei
- Language
- EN