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What is Luxury Consumers Want about?

The Altagamma webinar highlighted a significant shift in luxury consumer behavior, with a growing preference for experiential luxury over personal goods, accelerated by the COVID-19 pandemic. The studies indicated that while Chinese consumers are optimistic about economic recovery, Western consumers are more cautious, leading to a polarization in luxury spending patterns. Brands are encouraged to take clear social positions and adapt their strategies to meet evolving consumer expectations, focusing on authe

Author

chrisondigi

Language

EN