About this document

Shopper Behavior at Big Bazaar, Kanpur by Abhishek Kumar is a document available to read on EtoBox.

The document presents a research study on shopper behavior towards Big Bazaar in Kanpur City, conducted by Ankit Pal for his Master of Commerce degree. It outlines the objectives, methodology, and significance of understanding consumer preferences and challenges faced during shopping. The study aims to provide insights that can help improve Big Bazaar

Author

Abhishek Kumar

Language

EN