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E-Marketing Strategies in Hospitality by Wbush14 is a document available to read on EtoBox.

What is E-Marketing Strategies in Hospitality about?

This document discusses e-marketing strategies in the hospitality industry. It examines how hotels in Cyprus use internet marketing strategies based on the traditional marketing mix model of product, place, price, promotion, and customer relations. A survey was conducted of hotels in Cyprus to analyze their use of these dimensions in e-marketing. The document finds that hotels implement comprehensive e-marketing strategies but could further explore internet potentials. It also discusses how social media and

Author

Wbush14

Language

EN