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This paper examines the factors influencing customer switching behavior in the Egyptian mobile phone market, focusing on service and non-service related attributes. A conceptual model was developed and tested with data from 245 mobile users, revealing that service quality, value-added services, network coverage, promotions, reputation, and convenience significantly impact switching behavior, while switching costs and technology level do not. The study highlights the need for mobile operators to understand t

Author

Riyad Eid

Language

EN