About this document
Media Budget Allocation for Customer Reach by akanksha is a document available to read on EtoBox.
The report outlines a recommended media schedule and budget allocation for advertising, detailing costs and new customer reach for television, radio, and newspaper ads. The total budget is $269,000, reaching 102,500 new customers, with suggestions for reallocating an additional $10,000 to maximize customer reach. Sensitivity analysis indicates that budget adjustments significantly impact customer acquisition, with newspapers providing the highest return on investment.
- Author
- akanksha
- Language
- EN