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Consumer Buying Behavior in Retail by Arun Bharadwaj is a document available to read on EtoBox.
What is Consumer Buying Behavior in Retail about?
The document summarizes the 5 stages of the consumer buying decision process: need recognition, information search, evaluation of alternatives, purchase decision, and post-purchase behavior. It then discusses factors that influence consumer behavior, including functional factors, marketing mix factors, psychological factors, cultural factors, personal factors, and economic factors. Some key influences mentioned are motivation, perception, learning, attitudes, age, income, occupation, lifestyle, and the over
- Author
- Arun Bharadwaj
- Language
- EN