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Gender Stereotypes in Advertising by IJAR JOURNAL is a document available to read on EtoBox.

The portrayal of genders in marketing, specifically advertising, can in many ways be demeaning, objectifying, and sexualizing. By repeatedly reaching consumers, advertisements can substantially influence their perceptions. While some advertisements may be educational, others reinforce gender norms by abiding by them. This research paper aims to address advertisements where such oppressive depictions are evident, to evaluate the psychological effect on consumer perception, and to explain what the

Author

IJAR JOURNAL

Language

EN