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User Engagement in Interactive Media by Anouar Elmahsouni is a document available to read on EtoBox.
What is User Engagement in Interactive Media about?
The article presents an empirical model of user engagement with interactive media, identifying four key attributes: physical interaction, interface assessment, absorption, and digital outreach. Through confirmatory factor analysis and structural equation modeling, the study demonstrates that these attributes collectively define user engagement and predict behavioral intentions and learning outcomes. The findings emphasize the importance of both psychological and behavioral dimensions in understanding user e
- Author
- Anouar Elmahsouni
- Language
- EN