About this document
The Influence of Corporate Social Respon by ahmedaltbuli is a document available to read on EtoBox.
This study examines the impact of corporate social responsibility (CSR) on corporate brand equity, utilizing structural equation modeling to analyze data from 310 consumers of a Brazilian oil and gas company. The findings indicate that CSR significantly influences corporate brand credibility, reputation, and ultimately brand equity. The research highlights the importance of CSR in enhancing a company
- Author
- ahmedaltbuli
- Language
- EN