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What is Effect of Risk Management Strategy On NP about?

This research investigates the impact of risk management strategies on new product development (NPD) performance, proposing a three-dimensional framework that focuses on technological, organizational, and marketing risks. Empirical data from Chinese firms indicates that targeted risk management strategies significantly enhance NPD success. The study emphasizes the importance of effectively managing risks to improve firm performance in the context of NPD.

Author

solsolomon424

Language

EN