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The End of Membership As We Know It : Building the Fortune-Flipping, Must-Have Association of the Next Century by Sarah L. Sladek is a business book available to read on EtoBox.

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**How new membership models can help associations survive and thrive in today's evolving environment**The era when associations could count on members joining and renewing, even with a relatively unchanging menu of membership benefits, has passed. No, membership is not dead, argues author Sarah Sladek. But associations do need to change their thinking and their models. In __The End of Membership As We Know It: Building the Fortune-Flipping, Must-Have Association of the Next Century__, Sladek offers practical, proven ways that associations can respond to changes affecting participation such as the generational shifts in the workforce, social changes, and technology-eased access to content and community. __The End of Membership As We Know It__ explains: * How niche the new competitive advantage is * Why organizational culture has an enormous impact on recruitment and retention * What emerging member-prospects value and want * Why and how to focus on member ROI instead of program ROI * How to craft and deliver compelling benefits rather than features * How to extend your reach * Which emerging models are taking root and showing promise Providing numerous real-world examples along with

Who reads The End of Membership As We Know It : Building the Fortune-Flipping, Must-Have Association of the Next Century?

Author

Sarah L. Sladek

Publisher

Jossey-Bass; John Wiley & Sons

Published

2013

Language

EN

ISBN

9780880343435

Category

business

Subjects

Marketing, Management, Fiction

Rating

3.79 / 5 (74 ratings)

Updated

2026-03-14