Can I read The Organic Growth Playbook: Activate High-Yield Behaviors to Achieve Extraordinary Results – Every Time on EtoBox?

The Organic Growth Playbook: Activate High-Yield Behaviors to Achieve Extraordinary Results – Every Time by Jaworski, Bernard J.; Lurie, Robert S. is a scholarly article available to read on EtoBox.

What is The Organic Growth Playbook: Activate High-Yield Behaviors to Achieve Extraordinary Results – Every Time about?

Conventional marketing strategies that focus on product differentiation and positioning often fail to deliver faster growth. Jaworski and Lurie offer a novel approach to the problem of growth based on two simple but profound insights. First, they demonstrate that in every purchase process there are a few high-yield customer behaviors that matter most in determining whether and what customers buy. Second, they show how changing those high-yield customer behaviors can consistently drive faster revenue growth. Drawing on decades of client work, the authors provide a detailed, engaging account of a proven system for accelerating – or even doubling – growth. As evidence of its value, the system has been adopted by a host of Fortune 500 firms as their marketing and growth planning process. This book forms part of the American Marketing Association (AMA) Leadership series: The Seven Problems of Marketing.

Author

Jaworski, Bernard J.; Lurie, Robert S.

Publisher

Emerald Publishing Limited

Published

2020

Language

EN

ISBN

9781839826849