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Global Strategy in Chocolate Industry by jorgel_alva is a document available to read on EtoBox.

What is Global Strategy in Chocolate Industry about?

The document analyzes the globalization potential of the chocolate confectionery industry. While the industry has moderate globalization potential overall, individual factors that drive globalization vary. Common customer preferences for chocolate worldwide is a strong driver of globalization, though consumption patterns differ between regions. Most major chocolate companies generate a large percentage of revenue outside their home countries. While distribution channels are mainly local currently, globaliza

Author

jorgel_alva

Language

EN