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eSport vs Sport: Spectator Motives Analysis by sushantsinghmadhukar14 is a document available to read on EtoBox.
The study compares spectator motives between traditional sports and eSports, specifically examining soccer and two eSports, FIFA Online 3 and StarCraft II, in South Korea. Results indicate that 11 out of 15 spectator motives are similar across these contexts, though notable differences exist in areas such as vicarious achievement and excitement. The findings suggest that eSports can be marketed similarly to traditional sports, highlighting the growing recognition of eSports as a legitimate form of sport.
- Author
- sushantsinghmadhukar14
- Language
- EN