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What is Total Relationship Marketing Explained about?
The article explores the concept of total relationship marketing, emphasizing the importance of interactions within networks of relationships in both marketing and society. It critiques traditional marketing approaches for being myopic and not considering the broader context of relationships, advocating for a paradigm shift towards understanding marketing as embedded in the total management of networks. The author synthesizes contributions from various fields to propose that effective marketing relies on lo
- Author
- allah125cc
- Language
- EN