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Can I read Direct and Digital Marketing in Practice on EtoBox?
Direct and Digital Marketing in Practice by Brian Thomas; Matthew Housden is a book available to read on EtoBox.
What is Direct and Digital Marketing in Practice about?
Publisher's description: Direct and Digital Marketing in Practice is a practical manual for all managers, marketers and students who need to get to grips with the powerful techniques available to skilled direct marketers. Fully updated for this new edition to reflect the impact of the Internet on marketing, this book is the only comprehensive textbook written entirely by currently practising professionals. It covers vital issues such as: the new marketing landscape; gaining customer insight; integrating traditional and digital media; and campaign planning and budgeting
- Author
- Brian Thomas; Matthew Housden
- Publisher
- A&C Black Business Information and Development
- Published
- 2011
- Language
- EN
- ISBN
- 9781408127520
- Subjects
- Marketing, Management, Business
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