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What is MIMC62112 Study Guide 2026 about?

The Integrated Marketing Communications (MIMC62112) module prepares students for the retail industry by providing foundational knowledge in holistic retail marketing. It covers various topics such as advertising, personal selling, sponsorship, and digital media marketing, with a focus on effective marketing management. Assessments include class activities, tests, and group assignments, with a continuous assessment strategy requiring a minimum overall mark of 50% to pass.

Author

tshabalalatoka2

Language

EN