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Evaluation Strategies for Communication Campaigns by Glenn O'Neil is a document available to read on EtoBox.

What is Evaluation Strategies for Communication Campaigns about?

This one-day training workshop covers key concepts in evaluating communication programs, products, and campaigns. The agenda includes defining evaluation, outlining five steps to evaluation (planning, creation, management, analysis, presentation), and exploring methodologies for evaluating campaigns, programs, and products. Evaluation methods discussed are expert reviews, content analysis, media monitoring, and web metrics. The goal is for communication professionals to better understand evaluation and incr

Author

Glenn O'Neil

Language

EN