About this document
Pricing Strategies and Consumer Insights by Ninik W Yuliana is a document available to read on EtoBox.
The document discusses developing pricing strategies and programs. It covers understanding pricing and consumer psychology around prices. Key factors discussed include reference prices, price-quality inferences, and effective price endings. The document also outlines procedures for setting pricing strategies, including determining objectives, demand, costs, competitors, and selecting a pricing method and final price. It provides examples of pricing methods and considerations for adapting prices geographical
- Author
- Ninik W Yuliana
- Language
- EN