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Starbucks Customer Preference Insights by Shreya Agrawal is a document available to read on EtoBox.
What is Starbucks Customer Preference Insights about?
The survey results showed that coffee was the preferred beverage for Starbucks customers, except for those who had never visited before. Tea and juice were also popular. Locally-owned coffee shops were most preferred overall, while Café Coffee Day was the most popular chain. Males slightly preferred Starbucks over Café Coffee Day, which females preferred. Potential new customers perceived Café Coffee Day as more affordable. The most suggested changes were sales/promotional coupons, expanding healthy and veg
- Author
- Shreya Agrawal
- Language
- EN