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Memes as Cultural Evolution Units by Jomar Garcia is a document available to read on EtoBox.

What is Memes as Cultural Evolution Units about?

Dawkins coined the term "meme" to refer to cultural entities that replicate through human exposure and imitation, similar to how genes replicate biologically. He argued that memes can change over generations as humans modify them, creating new memes through a process analogous to natural selection. While memes lack a precise definition, Dawkins proposed that they include melodies, fashions, skills, and phrases like "Kilroy was here" that spread widely and were modified in different places. Memes allow peopl

Author

Jomar Garcia

Language

EN