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What is Impact of Religiosity on Islamic Banking about?

This study examines how Religiosity, Bank Image, and Perceived Quality influence Customer Purchase Intention towards Islamic Banking in Pakistan, with Customer Attitude serving as a mediator. A survey of 250 bank customers revealed that Perceived Quality and Bank Image significantly affect Purchase Intention, while Religiosity also plays a notable role. The findings suggest that Islamic banks should enhance their marketing strategies to improve Bank Image and Perceived Quality to attract customers.

Author

rana sultan

Language

EN