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What is Market Research Process Explained about?
This document describes market research as a tool for systematically collecting, recording, and analyzing data related to market problems. It explains that market research includes three types of research - exploratory, conclusive, and performance - and describes the stages of the market research process as specifying objectives, establishing information needs, determining data sources, collecting data, analyzing data, and presenting results.
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- ScribdTranslations
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- EN