About this document
Impact of Beliefs on Luxury Buying in India by lordgav007 is a document available to read on EtoBox.
This study investigates the impact of beliefs on luxury buying behavior in India, highlighting the rapid growth of the luxury market driven by factors such as an expanding urban middle class and increasing wealth. Using the Theory of Planned Behavior, the research finds that attitudinal, normative, and control beliefs significantly influence consumer attitudes, subjective norms, and perceived behavioral control, ultimately affecting purchasing behavior. The findings provide valuable insights for marketers a
- Author
- lordgav007
- Language
- EN