About this document
Marketing Planning Overview and Guide by Hong Che Hwee is a document available to read on EtoBox.
The document provides an overview of marketing planning. It discusses the importance of marketing planning in achieving corporate objectives and its role in the strategic planning process. Marketing planning determines where a firm is currently and where it wants to go. There are two types of marketing plans - strategic plans that take a long-term view and tactical plans that are more detailed for a single year. Marketing planning provides benefits such as better coordination, identification of opportunitie
- Author
- Hong Che Hwee
- Language
- EN