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Manthiou 2017 by avijit shaon is a document available to read on EtoBox.
What is Manthiou 2017 about?
This study integrates cognitive appraisal theory (CAT) and script theory to explore emotional experiences in the luxury cruise sector, emphasizing the roles of recollection and storytelling. The authors developed and tested 14 hypotheses using data from 300 luxury cruise passengers, finding a successful integration of the two theories that can inform marketing strategies for the cruise industry. The research highlights the importance of understanding cruisers
- Author
- avijit shaon
- Language
- EN